Marketing

Make marketing decisions based on data, not guesswork with insights that transform your strategy.
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75 integrations and counting

We currently support over 75 integrations – even the ones that other data analytics providers won’t touch. Our integrations incorporate leading credit union and bank solutions, like consumer loan and mortgage originations, digital banking, CRM / MRM, third-party data vendors, and more.

Gemineye integrations infographic

Marketing lists made easy

Gemineye makes those tedious marketing list generation activities simple and seamless. From our thousands of attributes, you can easily filter down based on product and service utilization, demographic attributes, tenure, location, etc. to feed to your marketing campaign tools.
Gemineye Data Lakehouse customer listing report for deposits and loans

Marketing lists made easy

Gemineye makes those tedious marketing list generation activities simple and seamless. From our thousands of attributes, you can easily filter down based on product and service utilization, demographic attributes, tenure, location, etc. to feed to your marketing campaign tools.
Gemineye Data Lakehouse customer listing report for deposits and loans

Advanced machine learning and AI insights

Our customer engagement model, built on a proprietary, cutting-edge data science solution, gives your marketing team Fortune 500 quality insights that can be easily consumed in simple dashboards and leveraged in your list generation and campaigns.
Gemineye Data Lakehouse engagement score distribution report

Advanced machine learning and AI insights

Our customer engagement model, built on a proprietary, cutting-edge data science solution, gives your marketing team Fortune 500 quality insights that can be easily consumed in simple dashboards and leveraged in your list generation and campaigns.
Gemineye Data Lakehouse engagement score distribution report

Customer sentiment analysis

With our embedded generative AI capabilities, advanced insights around customer sentiment analysis, NPS modeling, and other key marketing features become available in a simple, drag-and-drop interface.
Gemineye Data Lakehouse AI assistant screenshot

Customer sentiment analysis

With our embedded generative AI capabilities, advanced insights around customer sentiment analysis, NPS modeling, and other key marketing features become available in a simple, drag-and-drop interface.
Gemineye Data Lakehouse AI assistant screenshot
CapEd CU logo

Hear from Our Clients

“We chose Gemineye after evaluating several analytics vendors because it was clear to us that they have a leadership team who is passionate about both the credit union industry and how to empower credit unions by providing insights. Gemineye’s robust, mature framework is built on Microsoft’s cloud platform. These are people steeped in credit union operations and terminology, as well as experts in deriving meaning from data. Win-win.” 

Toby King
Toby King
CIO
CapEd CU
$1.5B Assets
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Purple quote icon

Marketing lists made easy

Gemineye makes those tedious marketing list generation activities simple and seamless. From our thousands of attributes, you can easily filter down based on product and service utilization, demographic attributes, tenure, location, etc. to feed to your marketing campaign tools.
Gemineye Data Lakehouse customer listing report for deposits and loans

Marketing lists made easy

Gemineye makes those tedious marketing list generation activities simple and seamless. From our thousands of attributes, you can easily filter down based on product and service utilization, demographic attributes, tenure, location, etc. to feed to your marketing campaign tools.
Gemineye Data Lakehouse customer listing report for deposits and loans

Advanced machine learning and AI insights

Our customer engagement model, built on a proprietary, cutting-edge data science solution, gives your marketing team Fortune 500 quality insights that can be easily consumed in simple dashboards and leveraged in your list generation and campaigns.
Gemineye Data Lakehouse engagement score distribution report

Advanced machine learning and AI insights

Our customer engagement model, built on a proprietary, cutting-edge data science solution, gives your marketing team Fortune 500 quality insights that can be easily consumed in simple dashboards and leveraged in your list generation and campaigns.
Gemineye Data Lakehouse engagement score distribution report

Customer sentiment analysis

With our embedded generative AI capabilities, advanced insights around customer sentiment analysis, NPS modeling, and other key marketing features become available in a simple, drag-and-drop interface.
Gemineye Data Lakehouse AI assistant screenshot

Customer sentiment analysis

With our embedded generative AI capabilities, advanced insights around customer sentiment analysis, NPS modeling, and other key marketing features become available in a simple, drag-and-drop interface.
Gemineye Data Lakehouse AI assistant screenshot

75 integrations and counting

We currently support over 75 integrations – even the ones that other data analytics providers won’t touch. Our integrations incorporate leading credit union and bank solutions, like consumer loan and mortgage originations, digital banking, CRM / MRM, third-party data vendors, and more.

Gemineye integrations infographic

News and Resources

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Set a Course: Tracking (and Correcting) Your Data Analytics Progress in 2024

Why Data Analytics Matters Data analytics is essential for staying competitive in today’s competitive landscape. A recent study by Jack Henry found that 42% of credit unions prioritize leveraging data ...

Ann Ditlow and bento box
Ann Ditlow: Data Analyst at 4Front CU

Welcome to our very first edition of “A Day in the Life of a Data Analyst,” featuring the equally talented and down-to-earth Ann Ditlow, Data Analyst at 4Front CU. Ann ...

Get to Know Bill Butler, Sr. Power BI Developer & Consultant

Bill has a deep background in the credit union industry. Throughout his robust career in the industry, Bill has utilized technology and data with finance/accounting to help credit unions and banks ...

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mint green triangle

News and Resources

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To Centralize or Departmentalize Your Data Analytics Structure

A Guide to Choosing the Best Data Analytics Structure for Your Financial Institution The decision whether to integrate a centralized analytics structure or a departmental analytics structure has induced plenty of handwringing among financial institution leaders. After all, it is a decision which will completely alter the foundation of their organization’s data analytics program. What You’ll Learn from This Whitepaper In this whitepaper written for non-technical decision-makers who have data analytics as a strategic priority, we’ll objectively explore: The two main types of data analytics structures – centralized and decentralized/departmental An objective comparison of the pros and cons for each The questions you need to be asking your team and the data you need to be collecting as you navigate towards your decision Why This Guide Matters for Credit Unions and Community Banks As data analytics continues to transition to a “nice to have” to a “need to have” across the financial services industry, it’s imperative to arm yourself with the information needed to make an informed, intentional decision, rather than one that is rushed or based on anecdotal evidence. Download this straightforward, fact-based guide today!

US Community Credit Union Partners with Gemineye to Power a Data-Driven Future

Sandwich, Mass (November 17th, 2025) –  With $335 million in assets and four branches across Middle Tennessee, US Community Credit Union (USCCU) is investing in a modern data lake to strengthen its analytics foundation and support long-term growth – and they’ve chosen Gemineye as their partner. The partnership between USCCU and Gemineye, who exclusively serves credit unions and community banks, will enable the credit union with a modern data lake platform that unifies data across the organization—improving accuracy, efficiency, and insight while laying the groundwork for predictive analytics and future AI capabilities. As a credit union deeply rooted in the Nashville community, USCCU continues to embrace innovation to better serve its members and empower employees with better tools. “We’ve accomplished a lot with our Power BI environment, but much of our data still lives in manual processes, which isn’t scalable as we grow – it’s time to evolve,” says Kameran Laux, Chief Financial Officer at USCCU (pictured). Gemineye’s world-class Microsoft Power BI and Databricks architecture makes them a compelling choice for nimble, growing financial institutions who want to control their data journey and not be boxed into a rigid solution. “USCCU’s situation is not unusual among our clients,” says Maggie Chopp, Director of Business Development at Gemineye. “Many clients begin working with us after they already have a team of experts and data analytics program in place, but are ready to take it to the next level.” The breadth of experience the USCCU team brings is proof that you can never be too far along in your data journey to improve. USCCU’s data transformation reflects its ongoing commitment to thoughtful innovation, empowering employees with better tools, and creating meaningful impact for members and the communities it serves. Laux explains, “Moving to a modern data lake will automate how we bring data together and strengthen our governance and strategy. Data tells a story, and we’re listening – because the more clearly we understand our members, the better we can serve them.” About US Community Credit Union US Community Credit Union (USCCU) is a $335M, four-branch credit union located in Middle Tennessee, serving the Antioch, Mt. Juliet, and Nashville areas. They are dedicated to improving their members’ lives and making their community better. For more information on USCCU, visit usccu.org. See Gemineye’s Data Lakehouse in Action Interested in learning how the Gemineye Data Lakehouse can support your member and community needs like USCCU? Schedule a personalized discovery call to see how our platform can transform how your institution’s data program.

Gesa Credit Union selects Gemineye Data Analytics

Gesa CU Selects Gemineye As Data Analytics Partner

Sandwich, Mass (October 28th, 2025) – Credit union and community bank data analytics provider Gemineye is excited to announce its partnership with Gesa Credit Union, a $6.4B financial institution and one of Washington state’s largest credit unions. With 45 branches across the Pacific Northwest, Gemineye’s newest client prioritizes the members and communities they serve while expanding their footprint, winning Newsweek’s Best Regional Banks & Credit Unions Award two years in a row. Gesa Credit Union is committed to making a positive impact in the communities we serve and helping our members build strong foundations for their financial journeys and lives they envision. That’s why we partner with organizations that share our values and help us deliver smarter, member-focused solutions,” says Tony Beal, Vice President of Business Intelligence at Gesa Credit Union (pictured). Gemineye’s world-class, Fortune 50 Databricks and Microsoft architecture and flexible platform made Gemineye’s solution the clear choice for an organization focused on growth, quality, and doing what‘s right for their members and communities. “The partnership reflects Gesa’s belief that the right knowledge—backed by the right tools—creates opportunity. Gemineye’s intuitive platform and client-first approach empower our teams to make data-informed decisions that ultimately benefit our members,” explains Beal. “Better technology means more ways to support the communities we call home.” “As an institution that’s growing rapidly, they’ve prioritized data management as a must-have for their continued success,” says Maggie Chopp, Director of Business Development at Gemineye. “We’re excited to provide the foundation on which their data program will develop and immediately drive value and tangible impact for their business teams. We look forward to a successful partnership with the data and leadership team at Gesa!” About Gesa Credit Union Gesa Credit Union is one of Washington’s largest credit unions, with $6.4 billion in assets, and is more than 305,000 members strong. Gesa is a full-service financial institution that offers a complete array of consumer, mortgage, and business products and services. Headquartered in Richland, Washington, Gesa operates 45 branches, loan centers, full-service student-operated campus branches at Washington State University, and 18 student-operated high school branches across Washington state. The Gesa Community Foundation, established in 2022, further supports Gesa’s ongoing commitment to local communities and charitable giving, which includes support for schools, Local Heroes groups, and community organizations through its Affinity Debit Card Program, as well as through its annual youth scholarships, and free financial and educational resources available to members and the general public. For more information, visit gesa.com. See Gemineye’s Data Lakehouse in Action Interested in learning how the Gemineye Data Lakehouse can support your member and community needs like Gesa CU? Schedule a personalized discovery call to see how our platform can transform how your institution’s data program.

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