Sandwich, Mass (September 21st, 2026) – $1.3B, Memphis-based Orion Financial has partnered with Gemineye to improve their analytics capabilities and obtain insights that could be swiftly leveraged. With 11 branches across western Tennessee and Arkansas, Orion is the largest credit union in the Mid-South. Throughout their 70 year history in Memphis, Orion continues to partner with local organizations to support financial literacy programs, youth education, music and arts organizations across the region.

Orion Financial valued speed-to-value in their analytics partner selection, still one of the most challenging areas for analytics providers to accommodate. Gemineye’s pre-built functionality, ongoing EaaS (engineering-as-a-service), and credit union-specific expertise made sense for an organization focused on ROI.

“Gemineye brings the credit union expertise, practical capabilities, and flexibility Orion Financial needs to turn data into actionable insights and make more effective decisions for our members, ” says Daren Purnell, CIO at Orion Financial.

“Orion Financial is a driven and highly-focused organization,” says Maggie Chopp, Director of Business Development at Gemineye. “Their commitment to improving their analytics structure and developing meaningful insights is exciting to be a part of. Our flexible and best-in-breed data lakehouse will be a great fit for their needs.”

About Orion Financial

Founded in 1957 in Memphis, Orion Financial is the largest credit union in the Mid-South, serving 70,000 members with over $1.2 billion in assets. Orion Financial is a lifelong partner supporting customers toward financial independence, security, and growth with banking options in consumer and small business, as well as commercial real estate lending. As a member-owned financial institution, Orion Financials’ profits are passed along to members through higher deposit rates, lower loan rates, and affordable financial services that help pave the way to financial freedom. Bank anytime, anywhere on our website or our banking app. Orion Financial is an equal housing lender and insured by the NCUA.

See Gemineye’s Data Lakehouse in Action

Interested in learning how the Gemineye Data Lakehouse can support your member and community needs like Orion Financial? Schedule a personalized discovery call to see how our platform can transform how your institution’s data program.